The Fight of Micromax to take a BIG Leap!

Here we present the thoughts of Micromax co-founder, Rahul Sharma. (source:PCQuest)

        The Mobile industry is a very dynamic space to operate in. Over the last 2 years, it has observed signifcant changes such as shift from 3G to 4G, transition of physical wallets to mobile wallets, increased consumption of video content etc. In this dynamic scenario, there are 4 key things that we focused on:

1. Asset Building: Factories 
2. Improving our service network and promise
3. Investing in future technologies
4. User experience

                                                                                               (pic:PCQuest)
        In 2017 our focus has been about providing solutions to the consumers using their phones as a life hack. A large chunk of our efforts are concentrated around bringing products and services to the market that act as solutions to the fast-evolving consumer’s needs- be it the rural segment that demands for an able device at a compelling cost or the evolved user who wants the confluence of best design and specifications. We are aligning our product roadmap as per the industry trends. All our products will be aesthetically positioned and we clearly see 4 key trends in the next 2 years:

1. Camera
2. Screen
3. Battery
4. Security

       2016 saw a whirlwind of changes in terms of technology with all the Telcos focusing on 4G VoLTE with Jio coming in. A market which took 3 years for the consumers to migrate from 2G to 3G; leapfrogged to 4G in just 6 months. Hence, we at Micromax as well are focusing on to coming up with devices which will enable the next phase of smartphone adoption in the country by hand holding consumers to upgrade from feature phones to smartphones. Bringing best in class 4G VoLTE smartphones will be an intrinsic part of our strategy for both rural and urban India. Some such example is our Bharat Series, which is aimed at first generation smartphone users in the country who still haven’t migrated from a feature phone. The smartphone is the most affordable 4G VoLTE device, running on the Android Marshmallow, and is attractively priced at Rs. 3499/-.